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Having Trouble Hiring Engineers? Here's Why

Note: This article was originally published at Planet PHP on 3 August 2012.
Planet PHP

Taken at the Google Campus in London last night:

Right now, everyone is hiring. It's nuts. In 18 years of being a professional software engineer, I've never known a time like it. We've gone from a society where it was considered a bit odd to be interested in computers, to a world where software engineering skills are the single-most in demand skill today.

This is what you're competing against - and this is before Facebook and Microsoft open up their new London offices. So the question is a if you're someone trying to hire developers for your firm, what are you going to do in the face of this competition?